So, I found myself in the beer aisle at my local grocery store (as I [ahem] sometimes do), and something caught my eye. It was a six-pack of Flying Dog Scottish Porter, which I have never tried. But I didn't get it because I simply wanted to try the beer. I got it because the carton had printed on it:
"Good beer. No shit."
I was happy to support a company that would have such blatant disregard of the arbirtary social norm called "common decency". Auto-censorship be damned!

Has anyone else ever purchased a brew solely based on marketing/advertising? Were you disappointed? (I haven't tried the Flying Dog yet, but I'll let you know...)